my link For my senior capstone course assignment, my team and I needed to create a campaign for our local roller derby team. We found a strong sense of community united the team and the area during our research phase. We developed a fan-facing campaign that would result in fans connecting with players at a deeper level than before.

you could check here Observation: The Hell Betties are active community members with passionate fans.

Insight: Fans make the Hell Betties who they are.They want to feel like they’re a part of the team.

Idea: “The Appalachian Heck Betties: Earn your LL’s”

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hookup download for android Promotional Posters

dating places near me A series of posters to be placed around town. Posters start out vague to build interest, then reveal more detail as new ones are pasted over the old ones, ultimately promoting an upcoming game.


single dresden net Hype Video: Script and Storyboard

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A script and storyboard were produced for a promotional video to be posted on social media.

rencontre femme is sur tille “Once, we were Heck Betties.
Loyal to the team.
Loud in the crowd.
But our CK’s are long gone.
We’ve earned our L’s.
Come see us play.
Watch us show them off.
Because when we’re together,
all Hell breaks loose.”